What is Spark Media Group?

We’re a collaborative PR & marketing partner that is hyper-focused on helping our clients look, feel and perform at their best.

About Our Founder

Krista Sparks Kiner

A public relations practitioner by day and media junkie by night, Krista has almost two decades of experience working on various PR, social media and marketing communication projects. Krista has led and supported the planning, development and execution of various marketing initiatives including product launches, corporate / financial announcements, events and thought leadership campaigns for hundreds of corporate, real estate, financial, automotive, consumer and technology clients.

In 2022, she decided to leave her lifelong agency career for a role as an independent contractor where she has the opportunity to service her own clients and support leading PR agencies across Orange County and beyond.

Her past & current clients include Boy Scouts of Orange County, Boost Mobile, BH Properties, Dropbox, Encon Construction, F3 Events, Goodwill of Orange County, GreatCall, Hager Pacific, Heger Industrial, Intel, Juniper Square, Logitech, Plump Engineering, RETS Recruitment, Rexford Industrial, Samsung, StorQuest Self Storage, TCL, The Shortcut, TiVo, VinFast and more.

Her marketing communications experience spans corporate, consumer and B2B industries of all sizes.

Love From Our Clients

  • “Spark has been an invaluable resource to my business and our growth, helping me secure media engagements and sponsorships.”

    Matt Swider, The Shortcut

  • “With a deep understanding of the industry and impressive media connections, Spark helped guide several of our PR efforts.”

    Jaine Kim, Juniper Square

  • “I really appreciate the creativity, enthusiasm and strategic thinking that Spark brings to our social channels."

    Brian Patton, F3

  • “Spark has served as a dependable and valued partner delivering results on various branding and marketing projects.”

    Sandra Eckhart, Brand Radiance

Where We Work

We are based in the heart of Orange County, California, but we work with clients across the country spanning from San Francisco to New York.

“Good marketing is the gap between what brands produce and what consumers actually want.”